Actually I think both steve & DD are right.
To Steve's point, I'm very much of the belief that the WTs main threat to existence is apathy of members. You already see it and it seems to be getting worse. They can't figure out what to do about it and I think they are hoping these ICs will give a boost at least here in the US. Just like opening the GAM last Oct. However, as big of a morale boost that was it quickly faded. The same with everything they've come up with recently. It's the weekly grind, the boring meetings where the speakers don't even seem to care, the FS on the same houses with the same people who aren't interested in their message. That's why you see (again in the US) people wanting to go to other language groups to break the boredom.
To datadog's point, the public,especially in 3rd world countries where there is actual growth coming from the door to door work (NOT the case in the developed countries where the only folks with no affiliation that come in are quite frankly trainwrecks), could be told in a logical reasonable way what the issues are. How many householders accept a copy of the WT and Awake only to google JWs? That's what I would do. And once you do that, you quickly see what a mess they are and would stay away.
Overall, if you aren't growing you are shrinking. They've clearly hit their peak growth but I really think the lifecycles for religions span hundred of years barring some sort of black swan. Even the Bible Students are still around!! My prediction is that JWs will start experiencing negative growth in the next 10 years and will slowly shrink to a small group over the course of the next 50. But, they will exist when I die barring some sort of major unexpected event.